SMARTresourcefulCONTENT

3D Virtual Trade Booth & Interactive Sales Environment

Design Storytelling + Creative Production

Concept

Let consumers browse a "typical" trade expo. Creating a pleasant, light, and self-paced way to explore product technical documentation.

Project

Build a virtual space for a trades shows to meet their sales team specific requirements.

Deliverables:

Generation of Visual Concept and All 3D Imagery
In-Experience Marketing Collateral Conceptualization
Graphic design templating Development
Operational Manual And Staff Training
Adaptation Of Preexisting Marketing Collateral

Client

Let consumers browse a "typical" trade expo. Creating a pleasant, light, and self-paced way to explore product technical documentation.

The Ask

In the midst of the pandemic, AMD Medicom sought a way to enable its sales force to continue interacting with customers despite the lockdown. As the ODA Trade Show 2021 drew near, a flagship opportunity arose: establish a virtual booth to showcase the company’s extensive product line, hold live conversations with prospective clients, and conduct guided tours as if they were a physical event. The virtual experience was also designed in a way to allow participants to explore their own consumer journey by actively engaging with Medicom’s interactive content.

Develop for AMD Medicom a comprehensive user-friendly (user = Medicom's Sales Team) and completely editable 3D Virtual Trade Booth & Interactive Multi-purpose Sales Environment tool, equipped with trackable and actionable data, as well as key performance indicators (KPIs) for each salesperson on their team.